By taking on fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to become customers Seglar has found a way to keep the interlocking bricks in the hands of millions. It’s a model that other companies should certainly follow, says McKee.

Back 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden toys and games. It had not been before the following years that they launched using a fresh plastic-injection edges machine to create plastic bricks, which immediately gave them an advantage above their competition in the thriving post-war marketplace.

In 49, they developed producing the bricks with studs on them to enable them to consumption together. This is a key version, making the bricks a lot more stable and durable. Later, in 1958, why play with lego they built a major improvement with the launch of what is known mainly because the “stud and coupling system”, which will ensures that every single Lego packet fits with any other stone. These two vital iterations are why Profano sets manufactured 40 years back still interlock seamlessly with those designed today.

Over time, Lego includes kept it is finger in the pulse of pop customs by partnering with big-name franchises just like Star Wars and Harry Potter. It includes also accepted the community of adults which might be fans of the trademark, known as AFOLs (Adult Lovers of Lego), with a array of sets including the Back to the Long run DeLorean period machine and a set of woman Nasa scientists.